Travel start-up Welcome to the World (WttW) is set to pitch at the Future Hospitality Summit (FHS). The Dubai-based platform’s CEO, Stefanie Schachtschabel, is “delighted” to pitch her success story as an “innovative start-up with a sustainability-driven business model” at the FHS Start-up Den.
It is not the first confirmation this year that WttW is on the right track. Earlier this year, Schachtschabel’s non-commission-driven travel platform won the prestigious ATM Draper-Aladdin Start-up Competition at Dubai's annual Arabian Travel Market 2022 (ATM) exhibition.
“To be seen as a start-up that can lead the change in the hospitality industry by key experts in the industry, our team and me see it as a clear sign we are on the right path. The direct booking segment is growing, and we can play a vital role in supporting the industry,” Schachtschabel said.
On the video-inspired platform, travel enthusiasts can sign-up free of charge. Once registered, they can book hotels directly and other leisure destinations to unlock free local and venue-related welcoming benefits.
“Being the world’s first destination video platform boosting direct bookings and bypassing commission-driven models allows us to contribute to change in the industry. Educating and rewarding the traveler for booking directly with merchants and inspiring them with excellent third-party destination video content, we believe we can make a difference,” she added.
In WttW’s concept, foreign-owned commission-based travel platforms are challenged. Instead of paying a commission to a foreign-owned platform, money is given back to the traveler through Welcoming Benefits. The knife cuts both ways; local merchants can spend more to sustain their businesses.
Schachtschabel: “It is important for us to be visible at Summits like FHS, to be recognized by tourism government authorities and critical destination stakeholders. We are scaling our concept rapidly globally, and we need more partners’ support to do so.”
WttW has a story to share with the industry as the ATM start-up competition winner. Schachtschabel: “I believe that is a story they want to hear. We are a concept designed to support the industry and local entrepreneurs. With a licensee model to scale the business, we can help destinations prevent tourism spending from landing in foreign players’ hands.
WttW looks back on two busy start-up years with new license holders from all over the globe. From the United Arab Emirates to The Netherlands, Qatar, Thailand, and Australia. Preparations are well underway for partnerships in France, Croatia, and Greece.