Hala Abu Dhabi, the destination and leisure management division of Etihad Airways, has been appointed the official travel and destination management partner for key events of the Abu Dhabi National Exhibitions Company, ADNEC.
Under a strategic partnership, between ADNEC and Etihad Airways, Hala Abu Dhabi will provide travel services and holiday packages to visitors and exhibitors attending events held at the Abu Dhabi National Exhibition Centre.
Humaid Matar Al Dhaheri, Group CEO of ADNEC, and Hareb Almuhairy, Senior Vice President Destination and Leisure Management Etihad Airways, signed the partnership agreement at a special ceremony at ADNEC headquarters in the presence of senior officials from both sides.
ADNEC takes part in major defence and security shows in different parts of the world throughout the year and this partnership will go a long way in streamlining travel procedures for such global outings.
Al Dhaheri said, “The partnership is part of ADNEC’s strategy to step up collaboration with like-minded organisations to enhance the competitiveness of its annual and biennial events that deliver a significant impact on the economy of Abu Dhabi through drawing the participation of major exhibitors as well as thousands of experts, decision-makers, and visitors from across the globe.”
Hareb Almuhairy, Senior Vice President Destination and Leisure Management, Etihad Aviation Group said, “The meetings, incentives, conferencing and exhibitions, MICE, business plays a significant role in empowering the UAE’s economy and we are pleased to play our part in enabling growth in this sector.”