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Etihad Aviation Group signs MoU with Alibaba

Etihad Aviation Group signed a memorandum of understanding with Alibaba Group and Ant Financial Services Group to expand their partnership and deliver products and services to Chinese customers.

Under the agreement, Alibaba and Etihad Guest, which is Etihad’s loyalty programme, will explore enhanced programme benefits and opportunities for exchange of loyalty points. This will include points conversion to Etihad Guest Miles, benefits across premium tiers, and the ability to redeem Etihad Guest Miles for Alibaba products.

Source: Gulf News

Written by The Levant