The Abu Dhabi National Exhibitions Company, ADNEC, will introduce a new, flexible, first-of-its-kind space for meetings and events.
Named ‘The Hive’, this new style of meeting space is launching by the end of 2018. It has been developed to offer a vibrant environment for meetings and events specifically designed to encourage attendee participation and in turn maximise the outputs of face to face engagement.
The Hive will complement ADNEC’s existing portfolio of event spaces by introducing a multi-functional environment which combines functionality with aesthetic appeal. It incorporates a boutique auditorium designed on the same principle as an amphitheatre. This design reimagines the traditional speaker-to-audience relationship and encourages more open dialogue and audience participation.
Commenting on the announcement, Humaid Matar Al Dhaheri, Group CEO of ADNEC, said, “The idea of collaborative meeting spaces is fast gaining traction as being crucial to the success of an event or a conference. Given Abu Dhabi’s growing reputation as a hub for leading international conferences and the diverse global nature of the events that ADNEC hosts and organises, we decided that the time is right to adapt to the requirements of the international event community and create meeting spaces of the future.”
“Event organisers will now have another reason to prefer ADNEC as hosts and organisers for leading international events and congresses. ‘The Hive’ will also do away with hierarchy and make participants realise they are a vital part of the decision-making process. It will allow them to be relaxed enough to engage in productive conversation and experimentation and to get into much closer proximity with thought leaders,” Al Dhaheri added.