The International Government Communication Centre (IGCC) has announced the setting up of an academic committee for the International Government Communication Forum (IGCF).
Through the new committee, the subsidiary of Sharjah Government Media Bureau (SGMB) aims to enhance communication practices and promote interaction between the relevant bodies involved in government communication. It will also conduct extensive research to aid government personnel who work in the sector.
The IGCF will support government communication professionals through the expertise of its members, create a collaborative environment between practitioners and academics, and monitor the reality of government communication in Sharjah and the UAE.
Tarek Allay, director of SGMB, highlighted the importance of establishing the committee in achieving the IGCC’s strategy to build an integrated government communication system focusing on both practical and theoretical aspects.
“The committee will monitor and assess government communication practices in the UAE and put them under discussion at the IGCF. It will also propose ideas and initiatives that help develop these practices with a view to increased efficiency and crisis management, and highlight the research which will contribute to advancing government communication,” said Allay.
Jawaher Al Naqbi, manager of the IGCC, emphasised that the committee will contribute to advancing government communication in the UAE in general and Sharjah in particular. “We will strive for the committee to comprise expert members from around the Arab world to ensure its active and influential role in following up and implementing developments in the government communication sector,” she said.
She added that the committee is working on developing an integrated action plan that will be revealed during the IGCF.
The committee includes an elite group of highly qualified and vastly experienced professors from colleges of mass communication and media in UAE universities. The members include Dr Mohammad Ayesh, head of the Department of Mass Communication at the American University of Sharjah; Essam Nasr, dean of the College of Mass Communication at the University of Sharjah; and Dr Hussam Salama, dean of the College of Mass Communication and Humanities at the University of Ajman.
The committee also includes Dr Khyrat Ayyad, head of the Public Relations Department at the College of Mass Communication at the University of Sharjah; Dr Ahmad Farouk, faculty member at the College of Mass Communication at the University of Sharjah; and Shereen Ali, faculty member at the College of Mass Communication at the University of Ajman. All members will serve a term of two years, and the committee will discuss expanding its membership to include more Emirati and Arab academics and experts.
The committee will serve as an interactive platform for students and practitioners of government communication as well as experts and academics in order to set specified frameworks for the assessment of government communications.
Source: Gulf News