Exhibitions are a powerful way to showcase your brand and the products/services you offer. But you must make sure that the system you choose works for your business. Not only will the wrong exhibition display fail to attract visitors, but it can also jeopardize your hard-earned brand reputation and become an expensive mistake.
- Set out what you want to achieve
You need to markup the things that you want to sell as a part of your business with raising the brand awareness, networking as well as the showcase of new products and services that you offer.
- Establish what you want customers to know about you
Consider not only what you sell, but also the end benefits and your Unique Selling Point (USP).
- Establish who your customers are
A properly defined audience is crucial to getting the right message, in front of the right person, in the right way and this is something that needs to be kept in mind by stand designers in the UK.
- Establish your budget
While creating the best stand possible is key, for most organizations cost remains a genuine concern. But, with a clever exhibition stand design team behind you – and an awareness of what it takes to achieve a successful exhibition experience – it is possible to stand out, even without a huge budget.
- Figure out what you need to achieve ROI
To do this, set out how much the exhibition display is costing you to attend, and attach a monetary value to each new customer/lead. Doing this will help you see the tangible value of your exhibitions (and help you decide whether to reinvest in the show next year).
- Consider the total lifetime cost
When it comes to maximizing ROI, rather than focusing on the up-front expense of an exhibition stand, it pays to consider the whole life cost.
- Decide whether you need a custom built exhibition stand
You will need to have a stand that has the elusive wow factor within it if you really are looking forward to create a huge impact. You can also well represent your brand that is designed specifically around the products and services.
- Deciding on whether you need a reusable exhibition stand or not
You can well adapt and re-configure for several different shows and hall spaces that are there with the lightweight alloys, tensioned fabrics and hi-tech plastics that are all used.
- Weigh up the pros and cons
The additional benefits that come along with this stand are numerous. You need to have a great understanding of the pros and cons that comes along with it. This way you can utilize your exhibit in the best way ever.
- Choose the right exhibition stand design and build a company
There are manufacturers out there who focus mainly on the aspects of attractive exhibition display ideas and this way you can remove stress, boost the footfall and also make the tradeshow a grand success.
- Ease of assembling
You need a stand that can be put together easily without any difficulty. The very last thing to be done is arriving at the exhibition and sweating way off in putting together a stand. You always need to speak to the supplier on how easily and how long would it take to put the things together before you even buy it.
The suppliers can well give you some sound advice regarding the same. Stands that have less parts are very easier to assemble. You can well make a start of your time at the exhibition or the tradeshow making it less stressful.
- Checking out the layout
At the show, your staff members would be the ones who would be using the bespoke exhibition stands. So you need to make sure that it is easily accessible and easy to be moved around interacting well with the customers who are well swarming around.
When you take your decisions there are several issues that are going to be the important ones. It is very fair that they get a point to say here in this matter.
- Checking out whether the stand is durable or not
There is a great impact on the sturdiness of the stand with the materials that are used for the construction of the exhibition stand. It will need to be a stronger one if you wish to avoid the disasters when things starts to fall apart.
- Making sure that it can be reused
Some businesses like to attend lots of tradeshows and events. They go to a few each year. If this is something that your business is interested in doing, your exhibition stand will have to be reusable.
If you can only use it once before it becomes useless to you, then you will end up spending a lot of money on stands.
Imagine how much it will cost your business if you have to buy a brand new exhibition stand every time you attend a tradeshow. Ensure you choose a stand that is going to last and be reused.
- Lighting to be used on the stand
Does the exhibition stand come with lighting? This is something that you will have to think about especially if you are showcasing a new product in your booth. Lighting allows you to focus attention on your product. If the stand doesn’t come with lighting, you will need to make your own lighting arrangements to accompany the exhibition.