The Dubai Foundation for Women and Children, DFWAC, launched its 10th annual campaign to prevent child abuse, in conjunction with the UAE Children’s Day, under the slogan “Protect Childhood”, which will continue till the end of April.
This year’s campaign focuses on raising awareness of the great impact of the parents on their children’s childhood and future, and how every memory will affect their lives, psychological and social stability as they grow up since these memories will last forever.
The campaign, sponsored by Dubai Electricity and Water Authority, DEWA, and the Dubai Courts, highlights this impact by presenting stories and memories of a number of older people in their childhood, and how it remained engraved in their memory and radically influenced their lives.
The campaign highlights these stories under the title “Because childhood stays… Leave a good memory” through video clips that are displayed through a number of cinemas and promotional displays in a number of areas of the Emirate of Dubai and also on social media platforms including Instagram, Facebook, Twitter and YouTube, to deliver the message to As many members as possible.
Afra Al Basti, Director General of the Dubai Foundation for Women and Children, said that this campaign, which is being implemented by the foundation for the tenth year in a row, is part of the efforts exerted by many stakeholders to provide the UAE with the best environment for the children to live, and applies the best international practices and standards, in accordance with the vision of the wise leadership.
She pointed out that the foundation chose to launch its campaign in conjunction with the UAE Children’s Day, which reflects the UAE’s commitment to protect children’s rights, praising the great efforts exerted by the Mother of the UAE, H.H. Sheikha Fatima bint Mubarak, Chairwoman of the General Women’s Union (GWU), President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation (FDF), who launched this initiative.
Al Basti also revealed that the foundation has helped nearly 611 victims of child abuse since its establishment in 2007 until the end of 2018, either through providing shelter or providing psychosocial support to external cases that do not need shelter.
Fatima Al Falasi, Project Manager and Community Awareness Executive at DFWAC, said that the foundation believes that the confronting child abuse in society begins with good education and strengthening the relationship between the parents and their children, which has a positive impact on them.
Saeed Mohammed Al Tayer, MD and CEO of Dubai Electricity and Water Authority, DEWA, said, “DEWA chose to be a gold sponsor of DFWAC’s child protection awareness campaign as a part of its efforts to support the vision of the UAE’s wise leadership to promote family stability in society, invest in new generations and achieve the objectives of the Dubai 2021 Plan to build a cohesive society based on cohesive families and communities.”
Taresh Eid Mohammad Al Mansouri, Director of Dubai Courts said, “The Dubai Courts are delighted to be associated with the foundation’s efforts to protect children, which this year has a message of “the importance of positive communication with children and their impact on the child’s life in the long term.”