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New Dubai firm aims to target the Arabic reality TV sector

THE LEVANT – A former Sony Pictures Television Arabia producer, who launched Arabic versions of popular western TV shows such as The Voice, Wheel of Fortune, Jeopardy!, Ugly Betty and Who Wants to be a Millionaire?, has set up a Dubai-based production company aimed at targeting the reality TV sector, it was reported.

Ziad Kebbi, who was previously managing director at Endemol Middle East and launched an Arabic version of the game show Deal or No Deal in 2007, has set up Maximum Media, the Variety trade newspaper reported.

Dubai-based Maximum Media will make its debut at the MIPCOM entertainment trade show in Cannes next month and is looking to develop original scripted and non-scripted Arab projects.

“Maximum is already developing formats that will give the reality genre a surprising twist, and new game show concepts specifically for the region,” Kebbi was quoted as saying.

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