Imdaad has donated AED 1mn to the UAE Water Aid (UAE Suqia) campaign that was recently launched by H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
The initiative, which was unveiled on the first day of Ramadan, aims to raise funds to provide 5mn people worldwide with access to fresh drinking water.
Through its contribution, Imdaad hopes to generate awareness and more support for the government-led campaign from major corporations and the general public in the UAE.
Jamal Lootah, CEO, Imdaad, said: “We are wholeheartedly supporting the UAE Water Aid initiative of the government. The plight of millions of people around the world who are suffering due to shortage of potable water deserves strong attention and help from all of us.”
“We laud the UAE Government for taking this initiative and we, at Imdaad, are fully committed to extending our assistance to ensure the campaign’s full success,” Lootah said. “Supporting cause-oriented activities such as UAE Water Aid is an opportunity for us to give back to the community we serve, and we will continue to do this by consistently making our corporate social responsibility (CSR) programs as one of our top priorities.”
According to Imdaad senior executives, the company’s donation to the initiative falls in line with its CSR program, whose main objective is to initiate actions and take up social causes that create positive impact on the environment, its employees and consumers, and the communities.
Mohammad Abdullah Alhaj Al Zarouni, general manager of the Dubai branch of the Emirates Red Crescent, said: “Since its launch, the campaign has already received quite an overwhelming response. In fact, it is already about to achieve the objectives that it has set out, particularly in terms of attracting participation from the public and private sector and UAE nationals and residents as well.”
The funds that will be generated from the campaign will be used to drill wells in areas experiencing drought or lack of clean water and provide them with water purification equipment.
The campaign was launched in cooperation of the Emirates Red Crescent and other charitable and humanitarian groups in the country and in participation of private organisations and media institutions.