The Sharjah Investment and Development Authority, Shurooq, has announced exclusive updates about ten latest additions to its portfolio of hospitality projects and eco-destinations at World Travel Market 2018, which rolls out Monday, at the ExCeL in London, UK, and will conclude on 7th November.
Exhibiting at the Sharjah Pavilion led by Sharjah Commerce and Tourism Development Authority, SCTDA, Shurooq seeks to make the most of the show’s global reputation to present its diverse offerings, which have been either newly developed or revamped, with a strong focus on authenticity and experientialism.
These include Shurooq’s premier leisure and outdoor entertainment destinations including the Al Montazah Parks, Mleiha Archaeological and Eco-tourism project, Al Majaz Waterfront, Al Qasba, Al Noor Island, as well as Sharjah City Sightseeing bus tours.
Figures released by SCTDA reveal that Sharjah’s hospitality sector revenues witnessed a 7.8 percent increase during early 2017, reaching AED372 million. They also revealed that occupancy rates at its hotels reached 70 percent in that same year, indicating an exponential rise number of regional and global travellers to the emirate. By 2019, the emirate plans to attract AED830 million in investments across its hospitality sector.
Ahmed Obaid Al Qaseer, COO of Shurooq, said, “This year, Shurooq has attained new milestones with regards to diversifying Sharjah’s rich portfolio of leisure and tourism offerings. It was essential to showcase our achievements and new offerings on this prestigious platform. Through our on-going efforts, we want to attract unique investments to a wide range of offerings and services across our destinations, and collaborate with reputable global brands who will bring their world-class delivery to our destinations, which visitors will enjoy alongside our warm Arabian hospitality.”
“Our aim is to connect with visitors and global travel communities to Sharjah’s truest offerings in leisure, culture and eco-tourism, which are unique to the region and have not been offered before,” he continued.
He added, “Our annual participation with SCTDA at WTM reflects on our commitment to support SCTDA’s and Sharjah’s ambition to attract 10 million tourists by 2021, and showcase and promote our latest offerings, developments, events, festivals across a variety of destinations developed by Shurooq at the world’s largest tourism exhibition.”